AI automation that helps your team follow up

Useful AI starts with a specific job. Craftwire builds website assistants and scoped automations for Massachusetts businesses that want to capture inquiries, answer routine questions and reduce repetitive handoffs.

Discuss your project

Start with the customer’s next step

When your team is helping a customer, another inquiry can go unanswered. An assistant can collect the details you need and explain the next step. It needs clear limits, accurate business information and a route to a person when a question falls outside its scope.

What we can include

A defined workflow and agreed success criteria
Answers based on your approved services, hours and policies
Visitor-reviewed inquiry capture and a clear human handoff
Connections to agreed inbox, calendar or CRM tools where supported
Testing of unavailable services, unclear requests and failure cases
Documented usage limits, maintenance and third-party costs

How a project works

We map one workflow before choosing an integration. You review the information the assistant can use and the actions it may take. We test normal inquiries and edge cases, verify where the lead arrives, and agree on who keeps business information up to date.

Try Wire on this site to see an inquiry assistant. It helps gather project details for a visitor to review and send. A requested time is not a confirmed appointment. Calendar booking, phone reception and CRM updates are separate integrations that need their own scope and testing.

What to measure

Start with a baseline for missed inquiries, response time and manual steps. Compare qualified leads and completed handoffs after launch. AI usage, hosting and connected software may carry ongoing costs; those belong in the proposal.

Before you get started

Will the assistant replace my team?

It is designed to handle an agreed set of routine tasks and hand off to people. It should make your team easier to reach.

Can it use my existing tools?

We check the available integrations and permissions before promising a connection. Your tool subscriptions and API limits affect the scope.

Does every assistant book appointments automatically?

No. Capturing a preferred time and reserving a calendar slot are different actions. Actual booking requires a supported integration and confirmed availability.