Craftwire

INDEPENDENT STUDIO · BOSTON, MA

Websites & AI.
Built for local business.

Web design, local SEO and AI automation for Massachusetts small businesses. We connect the pieces that turn your next visitor into your next customer.

Request a website & AI review See AI in action

Web design & development / AI agents / Automation

HUMAN CRAFT. MACHINE CAPABILITY.SCROLL TO CONNECT ↓

Studio

Boston · Middlesex County

Work

Sites, local SEO, AI agents

Talk

978-421-4738

01 / SEE THE HANDOFF

A conversation.
A clearer next step.

See how an assistant can turn a visitor’s question into the details you need to follow up. Choose a business, then walk through the conversation.

Interactive, scripted demonstration with fictional businesses and sample details. No live AI call, email, or booking is made.

Harbor Home ServicesDEMO / 1 OF 3

VISITOR

Can I get a quote for a new heat pump?

A potential customer has a question. The next step is understanding what they need.

Products

The site is $79. The rest is optional.

The site is $79, with the first year of a domain if they need one. Local search and Wire are separate. Beacon is the three on one bill.

Site

$79/mo

We build the shop site, host it, and keep it. This is the product we send first.

  • A site for one shop, hosted, with the form and click-to-call
  • First year of a new domain if they don’t already have one, registered in their name
  • Small updates: hours, photos, a service, a price
Pay and start

Local search

$129/mo

Local SEO so the site can show up when someone nearby searches for the work.

  • Local SEO for the shop’s site
  • The Google listing, so people can call and get directions
  • The same name, phone, address, and hours everywhere
Pay and start

Wire

$49/mo

An automatic AI assistant on the shop’s website. It takes the visitor’s details when nobody is there to answer.

  • An automatic AI assistant on the website
  • Works on a site they already have
  • Asks what the visitor needs
Pay and start

Beacon

$199.99/mo

Site, local search, and Wire together. $199.99 instead of $257.

  • Everything in Site, including the first year of a new domain
  • Everything in Local search
  • Everything in Wire, on their site
Pay and start

See what each product leaves out.

Industry examples

Ideas for your industry.

Explore the possibilities
Warm bakery interior with pastries on a marble counter and brass fixtures

Independent bakeries

Neighborhood food shop

A site that shows the case, the hours, and a single next step — order, reserve, or visit.

Calm clinic reception in a brick loft with a walnut desk and linen chairs

Dentists

Wellness practice

A quiet, trustworthy site: new-patient path, insurance notes, parking, and a booking CTA above the fold.

Clean work van at dawn beside an organized contractor workshop

HVAC

Home services

Service-area pages, emergency vs. planned work, and a form that asks the three questions a dispatcher needs.

THE THINKING BEHIND CRAFTWIRE

A new studio.
A practical purpose.

Craftwire was established to help businesses bring their website and AI tools together. The focus is simple: a clearer online presence, useful conversations, and a better way to follow up.

Talk about your business
01

Understand the business first

Start with your customers, services and day-to-day friction. Choose the technology around the work it needs to do.

02

Make the work visible

Agree on the scope, review a working preview, and test the customer journey before launch.

03

Keep a human in the loop

Give assistants a defined role and a clear route back to a person. Useful automation should make your team easier to reach.

Engagement

Map. Build. Rank. Wire.

  1. 01

    Map

    We look at the shop as a customer would: search, Maps, the current site, and where calls die.

  2. 02

    Build

    A fast site with a real offer, real photos, and one obvious action on every page.

  3. 03

    Rank

    Accurate Google Business Profile details, useful service pages, honest reviews, and consistent business listings.

  4. 04

    Wire

    An automatic AI assistant on the website. It takes a name and a phone or email, then emails the note to the shop owner.

Service area

All of Middlesex. Then the rest of Massachusetts.

54 cities and towns, every ZIP from Cambridge to Lowell to Westford. Suffolk, Essex, Norfolk, Worcester, and Plymouth when the shop fits.

Towns and ZIPs

Blog

AI news a shop can use this week.

All posts

Request a website & AI review

Twenty minutes. We’ll look at the shop and say what we’d build.

No deck. A live look at your search results, your site, and whether Craftwire is the right studio.

Request a website & AI review978-421-4738