Craftwire

Services

Five pieces. One shop that is actually wired.

Buy the stack or start with the site. Every engagement is built so the next layer — ranking, leads, agents — has somewhere to live.

Web design

Custom small business websites for Massachusetts: clear service pages, mobile-friendly design, inquiry forms and a practical launch plan. Talk to Craftwire.

See scope and common questions →

Local SEO

Local SEO for Massachusetts small businesses: accurate business listings, useful service pages, honest reviews and measurement tied to inquiries. Explore Craftwire.

See scope and common questions →

AI automation

AI assistants and lead automation for Massachusetts small businesses. Capture inquiries, answer approved questions and route work to your team with Craftwire.

See scope and common questions →
Copper wire being formed on a dark workbench

01

Local websites

Fast, clear sites that make a shop look established — and make it easy to call, book, or buy.

  • Mobile-first pages that load quickly on cellular
  • Clear offers, hours, parking, and click-to-call
  • Service and neighborhood pages built to rank
  • Photo-led, not template-generic

02

Local SEO

Show up when someone nearby searches ‘near me’ — Maps, the local pack, and the pages that feed them.

  • Google Business Profile built and kept accurate
  • Citation cleanup and review cadence
  • Useful service-area pages grounded in the work you actually offer
  • Tracking so you see calls, not vanity traffic

03

Lead systems

Every inquiry captured, qualified, and followed up — including the ones that come in after you lock the door.

  • Forms, click-to-call, and chat on every page
  • After-hours intake that texts you a summary
  • Missed-call text-back and appointment reminders
  • A simple pipeline you can actually use

04

AI agents

An automatic AI assistant on the shop’s website. It greets visitors and takes their details when nobody is there to answer.

  • Works on a site they already have
  • Asks what the visitor needs
  • Takes a name and a phone or email
  • Emails that note to the shop owner

05

Web automation

The quiet work: listings, follow-ups, reminders, and reporting running without another login to babysit.

  • Review and listing upkeep
  • Follow-up sequences after a quote
  • Weekly snapshot of calls, forms, and ranks
  • Handoff into the tools you already use

Building agents specifically? See how Wire and the shop-floor agents work.

Products

The site is $79. The rest is optional.

The site is $79, with the first year of a domain if they need one. Local search and Wire are separate. Beacon is the three on one bill.

Site

$79/mo

We build the shop site, host it, and keep it. This is the product we send first.

  • A site for one shop, hosted, with the form and click-to-call
  • First year of a new domain if they don’t already have one, registered in their name
  • Small updates: hours, photos, a service, a price
Pay and start

Local search

$129/mo

Local SEO so the site can show up when someone nearby searches for the work.

  • Local SEO for the shop’s site
  • The Google listing, so people can call and get directions
  • The same name, phone, address, and hours everywhere
Pay and start

Wire

$49/mo

An automatic AI assistant on the shop’s website. It takes the visitor’s details when nobody is there to answer.

  • An automatic AI assistant on the website
  • Works on a site they already have
  • Asks what the visitor needs
Pay and start

Beacon

$199.99/mo

Site, local search, and Wire together. $199.99 instead of $257.

  • Everything in Site, including the first year of a new domain
  • Everything in Local search
  • Everything in Wire, on their site
Pay and start

See what each product leaves out.

Straight answers

Request a website & AI review

Twenty minutes. We’ll look at the shop and say what we’d build.

No deck. A live look at your search results, your site, and whether Craftwire is the right studio.

Request a website & AI review978-421-4738