Notes/Inner Core
Cambridge and Somerville do not share a homepage
·Cambridge, Somerville, Medford, Arlington
A bakery in 02139 is not a bakery in 02144. Google knows the walk. If your site title is ‘Best cafe in Boston’ you have already lost Central Square. Name the square. Name the ZIP. Put hours and a photo of that door.
Neighborhood pages that are not doorway spam
A useful page answers something a person in that square needs: parking, late hours, whether you take a waitlist. A useless page is the same paragraph with the town swapped. We do the first for clients. The Craftwire area map exists so the studio itself has a clean URL per town — not so we can rank 54 copies of one sentence.
- Cambridge: 02138–02142 plus the 02238 box
- Somerville: 02143 Union, 02144 Davis, 02145 Assembly / Winter Hill
- Medford Square and West Medford sit on a different pack than Davis
If you serve two squares, two pages. If you serve one, one page done hard. That is local SEO in the inner core.
Need this done on a shop in Middlesex? Book a demo or call 978-421-4738. Town pages live under Middlesex County.