How to ask customers for honest Google reviews

Reviews should reflect each customer’s own experience. Google does not allow selectively soliciting positive reviews, incentives, or requests for specific review content. Do not require a town name, service keyword or star rating.

The ask

After a completed job, use a neutral request such as: ‘Thank you for choosing us. If you would like to share your experience, here is our Google review link.’ Offer the same opportunity regardless of whether you expect praise or criticism, without pressure or incentives.

• Use the review link for your actual business profile
• Respond respectfully to positive and negative reviews without sharing private customer details
• A photo of the finished work beats another stock smile
• Do not paste the same reply on twenty reviews

Make feedback requests part of a consistent customer-service process. Use what customers say to improve the experience. Reviews can contribute to business reputation, but no script guarantees a search ranking.